This project involved the development of a modern news platform based on the WordPress CMS. The system was thoroughly optimized for fast content delivery, high performance, and stable operation under heavy traffic. The project was built from the ground up, including custom design, brand identity, and the development of additional functionality that extends the standard capabilities of WordPress.
Seafarers Journal
SeafarersJournal - is a dedicated platform for maritime professionals and enthusiasts, providing insightful articles, news, and resources on all aspects of seafaring life. From the latest industry trends to personal stories and expert advice, SeafarersJournal.com serves as a comprehensive hub for those navigating the seas, fostering a vibrant community and promoting maritime knowledge and safety.
Speed Optimization for Instant Content Delivery:
- A comprehensive set of performance improvements was implemented to ensure fast page loads and immediate display of news content. This included optimized database queries, caching mechanisms, lazy loading of assets, and media compression—resulting in high-speed performance even under significant traffic.
Custom Content Shortcodes Integrated with WPBakery
- A rich set of custom shortcodes was developed and seamlessly integrated with the WPBakery Page Builder. This enabled editors and content managers to easily use advanced layout elements and display news blocks through an intuitive drag-and-drop interface, significantly improving content flexibility and visual consistency.
Ad Management and Analytics System:
- A modular ad display system was built with the ability to place ads in various areas of the website, manage ad campaigns, and collect view and click statistics for performance analysis.
Unique Design and Brand Identity:
- The project included the creation of a distinctive visual style, including a custom logo and page layouts. The design is modern and user-friendly, tailored for a news-oriented audience and optimized for clear navigation and usability.
Spec
- GGLaw LLC
- Software Architect / Full stack Developer
Project Overview
Technical DevelopmentAspects
The development process consisted of two major phases:
- Creation of the Primary WordPress Theme:
Leveraging years of experience in WordPress theme and plugin development, a streamlined and effective development workflow was implemented. A modular architecture was used, enabling rapid development, easy maintenance, and flexible scalability for future enhancements. - Functionality Expansion and Plugin Integration:
Several enhancements were implemented to improve user experience and extend the system’s core functionality.
Specifically, two custom plugins were developed:- Ad Management Plugin: Handles the placement and management of ad blocks, gathers display and click statistics, and allows flexible control over advertising campaigns.
- Advanced News Display Plugin: Adds new layout templates, supports custom metadata for posts, and improves the structure and presentation of news content, making articles richer and more engaging.